Juju Smith-Schuster & Young Kiv
To announce a new gameplay video for Madden NFL 19, Electronic Arts brought in an actual football player and a champion from the previous year’s game tournament. Juju Smith-Schuster, of the Pittsburgh Steelers, did his best to be charming, while Young Kiv played the part of the gloating champion showing off his belt. While neither of them were terribly cringy on their own, their moment on stage didn’t make much sense. This wasn’t even a big reveal, just some gameplay to tide fans over. While it wasn’t the worst moment at E3 2018, it still left us scratching our heads.