Power Up Rewards
Word is that GameStop doesn’t push this subscription quite as heavily as it did a few years ago, but it doesn’t change the fact that selling Game Informer and a discount card are a core part of an employees non-commission sales job. Most starry-eyed employees just want to be there to help you locate the games you want and make sure that your visit is as enjoyable as possible, but they are also judged based on how many of those damned things they can sell.
When I worked there, people would routinely get in trouble for not meeting goals. Often, these goals were ambitious, and meeting them just seemed to mean that the district manager would increase the expectations put upon you. That means that a customer telling the employee “no,” has a negative effect on the employee. Nobody wants to push these cards and we know when the card isn’t even useful for certain types of customers. But still, a long spiel is required and employees probably hate doing it.