Strong Brand Personality
It was weird, but corporate personalities were a driving force in video games through the last couple of generations. Unfortuntely, the passage of time is cruel and we've lost a lot of that. Doug Bowser is no Reggie Fils-Aime, although his tenure has barely started. (We'll give him a chance.) The internal politics at Sony have ejected nearly everyone we like from the PlayStation crew. But Phil Spencer, who is somehow boring and charming at the same time, has only become stronger as the face of Xbox. His friendly cadence and ability to present himself as knowing what's up with video games has gone a long way toward make the Xbox brand more appealing than before.