Clearly, if you’re going to be competitive in a market where everyone is competing for the same gaming dollars, you have to keep a good beat on exactly what your competition is doing. However, that doesn’t mean stalking their every move. One of the things that really annoys me is companies throwing around free stuff while pretending their doing it as a thank you. Granted, free is free, but let’s face it: I KNOW you’re doing this as a reaction to your competitors offer (see the PS Plus Free Games vs. Games with Gold program).