Exclusivity breeds competition. Competition breeds innovation. Innovation is good!
We all like a little capitalism, right? You know, that stuff Adam Smith wrote about hundreds of thousands of years ago. The basic idea is that the best and most innovative ideas are formed when people are on their toes, pressured to succeed, and worried that if they don’t, they will lose their jobs and their livelihoods to the competition. Whether you buy into this concept or not, it’s hard to argue that some of the best marketing schemes and, indeed, some (if not most) of the best games have been developed in the middle of an “us versus them” campaign. It’s not just about creating an excellent game—it’s about leaving the other guy in the dust.