Have you ever seen a company you think you know and love suddenly make a major decision that is completely and utterly puzzling? Maybe it doesn't make sense now, but you suspect it will in time. Or, it could just be an absolute misstep that will only lead to trouble. We have seen quite a few of these in the last few years, and in 2018 especially! Since these kinds of odd life choices are bound to keep coming up, let's chronicle a few of them. Maybe we can keep history from repeating bad mistakes and find inspirations for new, better decisions.